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EKTA Outdoor LED Display with Hi-End Brightness Calibration Technology Mounted in Kyiv
EKTA Outdoor LED Display with Hi-End Brightness Calibration Technology Mounted in Kyiv
Kyiv, November 30, 2009. ÅÊÒÀ mounted a LVM 8C-vp LED display at the intersection of Taras Shevchenko Boulevard and Volodymyrska Street, one of the busiest crossroads in Ukraine’s capital. The video display is intended for outdoor digital advertising. Measuring 5.8x3.1 m, it matches standard commercial billboard dimensions and has up-to-date 16:9 video format.
 

This mounted video display is distinguished by the enhanced algorithm of its UNIFORMITY2 two-level brightness calibration system, and today is at the top of the list among first-class outdoor LED displays throughout Ukraine. Its maximum brightness is 15,000 NIT, while calibrated brightness makes up 10,500 NIT. The virtual pixel pitch equals 8 mm, with a minimal comfort viewing distance of 12 meters. The display belongs to the LED-Wall Outdoor professional series of video displays. Due to the embedded package of the most up to date technological advancements, these video displays feature superior brightness and guarantee high image quality in all levels of outdoor lighting. Their economic efficiency, long lifetime, high reliability and fail-safe operation reduce maintenance costs and ensure low TCO (Total Cost of Ownership). Together with the manufacturer warranty package and high-quality lifetime maintenance service, these products present a profitable and easy- to-use hi-tech solution for outdoor advertising.

To control the mounted display, the OptiVision system integrator – a part of EKTA Holding – installed professional advertising software by the Swiss company Navori, one of the leading European developers of such systems. Designed specially for digital signage, the software considerably eases and enhances the effectiveness when controlling digital advertising networks.

LED video displays give owners an efficient tool to increase their revenues by allowing them to set up the rotation of several advertising messages, considerably expanding advertising space and, consequently, the financial efficiency of one advertising site and the network as a whole. As well, they open up new opportunities for advertisers, since bright and dynamic images are much more capable of attracting the attention of target audiences than static pictures. The unique information and advertising capacity of LED video displays make for high investment payback rates.