In October 2009, ЕКТА sold and mounted an LVM 10C-vp display on the roof of the Bessarabsky Market in Kyiv. The client intends to use the display for outdoor digital advertising. The mounted video screen measures 5.8x3.5 m. For the purpose of controlling the display, the OptiVision system integrator – a part of EKTA Holding – installed professional advertising software by the Swiss company Navori, one of the leading European developers of such systems. Designed specially for digital signage, the software considerably eases and enhances the effectiveness of controlling digital advertising vehicles.

The mounted display belongs to EKTA's professional series of video displays – LED-Wall Outdoor – distinguished by outstanding brightness, great image quality, and operational reliability. The maximum brightness of LVM 10C-vp video display is 11,500 NIT. The calibrated brightness makes up 9,000 NIT, enabling the image to preserve great brightness, contrast and color depth even when exposed to direct sunlight. The virtual pixel pitch for this model is 9.65 mm, while the minimal comfort viewing distance is 16 meters.

Due to the automatic brightness adjustment system which responds to the level of external lighting, EKTA LED screens from the LED-Wall Outdoor series render equal image quality both under direct sunlight and in the dark. This system does not only ensure comfortable information perception, but also considerably saves power (up to 30%) and prolongs the lifetime of LEDs. All LED-Wall Outdoor models have maximum protection from all negative external exposure which complies with the IP65standard. The use of special-purpose industrial components in the models of this line guarantees fail-safe operation in temperatures ranging from -30°С to +50°С and secures full protection from water and dust damage.

The package of technological solutions used in EKTA professional video displays includes all the latest advancements in screen design. They are built using super-bright Japanese LEDs from the world's-leading manufacturer Nichia, the glow uniformity of which at 99.5% is provided by the EKTA’s branded two-level brightness calibration system UNIFORMITY2. Displays of this series employ the 16-bit signal processing controller for every color, enabling up to 281 trillion colors. EKTA video screens are manufactured at a high-technology manufacturing facility in Ukraine in accordance with ISO 9001:2008 standards. Their lifetime exceeds 12 years of 24/7 use. In addition, EKTA provides a prompt and efficient warranty and service support for all their products during all their lifetime.

LED video billboards are the most recent and effective type of an advertising medium which provides advertisers with a wide range of opportunities to promote their products. For owners, it is an efficient tool to increase their revenues. Bright and dynamic images are much more capable of attracting the attention of target audiences than static pictures. Also the unique information and advertising capacity of digital billboards provide for high investment payback rates.