Using LED displays as a digital advertising medium is a new trend which brings out-of-home advertising to a higher level. Today video screen networks are already considered to be a serious alternative to conventional static solutions since video displays have strategic advantages and provide advertisers with new opportunities.

LED video displays allow showing video information, making even a short advertising message more evident and attractive because of the dynamic imaging. They display bright and brilliant pictures which more efficiently draw the attention of viewers. LED displays transmit any image with the same quality under direct sunlight as well as in intense darkness. The display control system allows prompt altering of advertising messages. It is a significant option for businesses where it is important to have the possibility to change an advertising strategy or advertising content quickly. Newspapers, Internet portals, news agencies, TV channels and entertainment centers are among the clients who actively use this option. In addition, video displays offer the possibility to put up several advertisements successively and therefore earn more than with static boards for the same period.

Moreover, unlike conventional boards, LED video displays are an ideal means to promote sales and to support promo events when it is necessary to get information to customers as quickly as possible. In the shortest amount of time they can inform about a new shop nearby, as well as new goods or discounts. They suit both major brands and local advertisers.