LED digital billboards bring outdoor advertising to a fundamentally new level and give advertisers extensive opportunities for product promotion. Only a LED screen makes it possible to use vivid video clips in messages, drawing the attention of the target audience much more effectively than with static images. The higher quality of information delivery to customers by a LED screen reduces the scope of targeted programs, and, therefore, the costs of advertising. The LED screen control system makes it possible to freely define the timing and duration of the advertising campaign and to adjust advertising messages during the campaign based on the current market situation. This considerably increases the efficiency of advertisements. Image quality on a digital billboard is not affected by weather conditions; the picture remains vivid throughout the campaign.

LED video billboards make it possible to promptly display socially-significant information (news, reports on weather conditions, social advertising, etc.) to a broad audience. Such video clips, between advertising blocks, help to make the contents of digital billboards appealing to a broad audience. Street-based video advertising no longer seems worrisome to the consumer; indeed it is helpful. Thus, the content is perceived and memorized more easily. A video billboard provides display for many customers at the same time, thus earning more advertising revenue than standard boards in the same place, over the same time period.

EKTA offers LED billboards based on LED-Wall Outdoor display modules.

Distinctive Advantages of LED-Wall Outdoor Displays: