At sports arenas, full-color LED video screens enable not only the broadcasting of statistical information, replay of key moments in the game, and demonstration of commercial advertising. The sponsor's LED screen is also a state-of-the-art tool for corporate image advertising of a company or organization that invested funds in stadium construction or is an ongoing sponsor of the team playing in a sports arena.

In terms of efficiency, advertisements at sports event locations substantially surpass normal outdoor or indoor advertisements. The reason is that the image of the advertised brand or company goes directly into the sight of sport fans, who have positive feelings from viewing the sporting event. In other words, sports-based marketing creates associative relations between a product and the things consumers like. Financial support of a sports team and ongoing display of advertisements in a team’s home stadium strengthens the positive perception of the sponsor company among the team's fans, who come to the stadium on a regular basis or watch competitions broadcast on TV.

EKTA offers full-color LED sponsor screens based on diverse models of EKTA video displays, which may be used at an open air stadium and/or a covered sports center.