Visualization and visual technologies have become crucial for successful projects in show business. LED screens and semitransparent modular video walls of any form and size offer infinite opportunities for stage video design. They allow creating sophisticated visual effects, pictures, close-ups and “video music” which drive audience to a peak of emotional perception during an event engraving it in people’s memory for long afterwards. Due to such conditions and large-scale audience involvement, LED screens are an ideal branding medium for sponsors during show business events.