Shopping and entertainment centers have created a new shopping philosophy. People come there not only to buy but also simply relax. The attractive atmospheres of such shopping centers cause customers to stay there longer and spend more money. Advertisements put up on the front or inside a shopping mall are highly effective because of the targeted perception. It applies not only to specific goods but also to brands, as well.

Large LED video screens and video signs are gaining more and more popularity among advertisers as they are several times more effective than conventional advertising mediums. Plus they are the only medium that can display any type of information from text to quality video while the brightness and dynamism of its presentation easily grabs the attention of potential customers. Video displays and video signs are ideal tools for visual merchandising. They allow for quick delivery of information about promo events, discounts and new products.

These new hi-tech advertising mediums have been already installed at the majority of shopping malls worldwide. They are of great interest both to shopping center tenants and owners. The former ones benefit from their advertising potential while the latter ones receive a profit from their rental.