Media facades are modern visualization solutions in building setting integrating architecture, media, advertising and art. They can cover the entire building or some part of it and allow creating large-scale colorful video images.

First of all LED media facades are a breakthrough for out-of-home digital media and city architecture. The LED media facade makes it possible to turn the entire building into a huge vibrant video display that will be visible from a great distance at night. It may serve as an original window to the mall and entertainment center, delivering to broad audience specific information on product and service offerings, prices, special events and discounts, and new shows and movies. It not only draws attention but also serves as a good incentive to visit the shopping mall.

The reliability of LED technology and a high degree of exposure protection assures the customer uninterrupted operation of EKTA media facade over a period of 10–12 years. The LED screen control system allows the operator to put advertising video clips from several customers, thus facilitating the fastest payback of medium installation costs.

EKTA can offer media facade solutions of any complexity level based upon LVS 50C model of WOWstrip creative LED elements and corresponding tile modules.

It is company’s original engineering development specifically designed to create semitransparent video screens of any size capable to display vivid and wonderful special effects.

According to particular project tasks the LED-Wall Outdoor or EasyLED modules can be used along with the WOWstrip tiles.