LED screens and video signs are actively used by major companies, banks and business centers. Large video displays installed on the front or on the roof of a building successfully perform three functions at one time. First, they serve as a corporate TV channel, second, as an original hi-tech branding medium, and third, as a surface for dynamic, bright and colorful advertisements of a company’s products. Business centers tenants can make use of LED screens as a shared instrument for these functions as well. In this case everybody has much to gain from it. Leaseholders get a striking opportunity to make themselves known, and the owners of the business center earn additional revenues on advertising. Inside business centers LED screens with high resolution are winning more and more popularity as video displays for presentations and conferences.

Today’s banks tend to install advertising video signs on their facades. Such a sign can perform the same functions as a large video screen, but its elongated form fits into the front of even a small bank branch. In addition to all listed functions it helps a bank to inform clients about special proposals and promo events. In market experience the use of a LED sign on a bank facade significantly increases its sales.