Media facades are modern visualization solutions in building setting integrating architecture, media, advertising and art. They can cover the entire building or some part of it and allow creating large-scale colorful video images. Media facade is a giant advertising medium and an important architectural component, emphasizing the uniqueness of the building.

Media facade not only expands the advertising opportunities of a company. It brings corporate image advertising to a completely new level. Media facade allows turning the entire building into a huge vibrant logotype of a bank (business centre, office, etc.), which will be visible from a large distance. Media facade may serve as an original window to the company, used to deliver to broad audience specific information on financial service offerings, special events, and discounts. The presence of advertisers in the city space significantly raises brand awareness. Media facade makes it possible to alternate corporate image advertising and socially-meaningful content useful to public, which facilitates building of positive image for the financial institution.

EKTA can offer media facade solutions of any complexity level based upon LVS 50C model of WOWstrip creative LED elements and corresponding tile modules.

It is company’s original engineering development specifically designed to create semitransparent video screens of any size capable to display vivid and wonderful special effects.

According to particular project tasks the LED-Wall Outdoor or EasyLED modules can be used along with the WOWstrip tiles.

The reliability of LED technology and a high degree of exposure protection assures the customer uninterrupted operation of EKTA media facade over a period of 10–12 years.