In today's big cities, video screens have become a part of the “corporate identity” of entertainment outlets. State-of-the-art LED technology makes it possible to assemble screens in virtually any size, shape, and configuration. Therefore, companies engaged in the gambling business can become owners of not only an outdoor TV channel, but also a unique component of the building's exterior decor. A concave or convex full-color LED screen is the best way to emphasize the individuality of the entertainment outlet, to draw the attention of the potential target audience, and to significantly increase visit frequency.

LED equipment may be used not only for announcements of the center’s own shows, but also as an advertising medium for video clips on exclusive premium products and services, facilitating fast payback of screen installation costs. A short message becomes more entertaining due to a dynamic picture, special effects, color and contrast.