Media facades are modern visualization solutions in building setting integrating architecture, media, advertising and art. They can cover the entire building or some part of it and allow creating large-scale colorful video images. Media facade is a giant advertising medium and an important architectural component, emphasizing the uniqueness of the building.

LED media facade is the most efficient tool for corporate image advertising, which makes it possible to turn the entire building into a huge vibrant logo of the casino or entertainment center, visible from a long distance. In addition, media facade may serve as an original window to the establishment for delivering to broad audience specific information on entertainment programs, available prizes, bonuses, and gifts that considerably raises the appeal of the casino and, therefore, its visit frequency.

Media facade allows creating an individual image of a building by means of stunning visual effects, emphasizing the individuality of entertainment outlet. It displays the first colorful show seen by a potential casino visitor. The colorful video presentation would undoubtedly make a visitor expect even more vivid experiences inside the building.

The reliability of LED technology and a high degree of exposure protection assures the customer uninterrupted operation of EKTA media facade over a period of 10–12 years. The LED screen control system allows the operator to put advertising video clips from several customers, thus facilitating the fastest payback of medium installation costs.

EKTA can offer media facade solutions of any complexity level based upon LVS 50C model of WOWstrip creative LED elements and corresponding tile modules.

It is company’s original engineering development specifically designed to create semitransparent video screens of any size capable to display vivid and wonderful special effects.

According to particular project tasks the LED-Wall Outdoor or EasyLED modules can be used along with the WOWstrip tiles.