Media facades are modern visualization solutions in building setting integrating architecture, media, advertising and art. They can cover the entire building or some part of it and allow creating large-scale colorful video images. Media facade is a giant advertising medium and an important architectural component, emphasizing the uniqueness of the building.

LED technology has thrust media architecture, a relatively new kind of contemporary art, towards radical qualitative changes. The development of versatile LED video facades enabled a fresh look at problems and opportunities in the creative city lighting. Media facade is a virtual agile environment for static architectural forms. It allows creating an individual image of a building by means of stunning visual effects, establishing an emotional connection between the building, the outer city space, and the inhabitants. Such solutions adopt the role of architectural focus and often become an outstanding sightseeing attraction.

EKTA can offer media facade solutions of any complexity level based upon LVS 50C model of WOWstrip creative LED elements and corresponding tile modules.

It is company’s original engineering development specifically designed to create semitransparent video screens of any size capable to display vivid and wonderful special effects.

According to particular project tasks the LED-Wall Outdoor or EasyLED modules can be used along with the WOWstrip tiles.

The reliability of LED technology and a high degree of exposure protection assures the customer uninterrupted operation of EKTA media facade over a period of 10–12 years.